Al Safar
In the footsteps of Battuta
- Design
‘In the footsteps of Battuta’ is a creative collaboration between the Alsafar Foundation, UNESCO and National Geographic created to capture and celebrate the history of Islam in a positive and poetic way.
Our digital experience immerses users in a visual testimony of photographer Yan Bighetti de Flogny and his team’s journey as they traced the footsteps of Muslim Berber explorer Ibn Battuta, capturing the culture and beauty of Islam in 36 countries and across 120,000 km.
Capture the culture and values of islam today and in history.
Creativily it was important to capture the culture and values of islam today and in history and integrate this within the design. Technically the project was being populated after it went life, we had to build it in a way that could expand as the photography was shared but felt experiential and dynamic for the user.
Using NanoGL we created a modular framework that could be customised and updated for each country and new content whilst retaining a seamless aesthetic.
Combing type, illustration & creative development to visually celebrate the culture and history of Islam in a modern way.
References
- Site of the Day
- Site of the Day
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National Geographic
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Awwwards
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Campaigns of the World
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