Astrology Club by Spotify

In collaboration with Spotify

Welcome to Astrology Club

Immersive Experiences
Design
Strategy

In collaboration with Spotify

Looking to increase awareness of their vast podcast offering; Spotify came to us in order to build an interactive microsite that caters to astrology and self help fans alike with gamification elements making personalised recommended podcast playlists based on user personality quiz answers.

Spotify - Astrology Club

Style as well as substance

With a view to creating a fun, animation led experience for users, we collaborated with artist Leandro Assis, aka Lebassis, who designed illustrations for the 12 astrological signs in his own, inimitable style. Colour palette wise we went for solar themed oranges and yellows with hints of purple to add contrast and consistency with Spotify’s branding.

Gallery

In keeping with the club theme, users are given their own membership card at the end of the experience, creating a sense of community.

An astrological match

The activation is sponsored by dating app Bumble and will be heavily supported by astrology influencers such as Aliza Kelly and Amelia Quint as well as benefiting from an out of home billboard campaign in Times Square New York which will feature makemepulse’s design work.

Furthermore, the microsite will host a variety of astrology themed content, from deep dives into star sign meanings to expert recommended podcast playlists.