Les Embiez 2021
Let's celebrate conviviality
An original project
by makemepulse
and Auditoire
BarSmarts by Pernod Ricard
By bartenders,
for bartenders
Unlock your passion to pour
- Design
- Product
- Strategy
By bartenders,
for bartenders
Pernod Ricard USA came to us looking to overhaul the look and feel of their industry leading online bartender education program BarSmarts. We helped them revamp the online portal into a content centric, slickly designed, mobile first experience.
Case study video
From education to employment
With a desire to move away from its former text based content, we created a dynamic navigation system to better showcase this cross device learning platform created to provide comprehensive, engaging, results driven online instruction for bartenders. Not only that but Barsmarts doubles as a social platform where users can find job postings and recruiters can search profiles for potential employees.
As well as modernising the site’s colour palette and ensuring a more accessible mobile experience, the content itself was pivoted to video and images, allowing for a more engaging user focussed experience in service of its educational function.
Gallery
When it came to looking for ways to incentivise users to engage with the platform in a way that would be both motivational and playful, we created achievements to be unlocked in the form of Pernod Ricard branded bottles users can then populate their own branded back bars with.
Gallery
Project
References
References
Credits
Client
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