Arcadia website redesign
A clean look for clean energy
A collaboration with Arcadia
FrontRow Group - Commerce Catalysts
Website creation
FrontRow Group
- Design
- Strategy
Website creation
We created the digital presence for newly formed commerce catalysts ‘FrontRow Group’. Aligning 5 individual businesses into a single brand and experience, our role was to develop a digital presence in the form of their .com in a way that represented their business transformation, aligned global stakeholders and set a new creative standard within their sector. We created a scalable website that launched FrontRow as a business, unites their core offering and uses bold and editorial led design features throughout.
Creating
'One Brand'
The main objective was to realise FrontRow as ‘one brand’ through their new digital home. The challenge was how to reflect the different business offerings without being overwhelming and how to create harmony between the creative and data-based offering. The website is built using a modular framework that allows light-as-air loading and long term scalability whilst offering creative freedom for heightened design moments.
Gallery
B2B - Designing
for all screens
FrontRow is a b2b company however their core audience are mobile first. The experience focuses on a seamless mobile experience without compromising the creative or information architecture of each business offering.
Detail behind the
design
FrontRow had a clear creative vision for their brand, we worked with them to better understand their internal and external needs. Using this information we expanded their brand guidelines to give them a digital tool kit of reusable assets to enable them to evolve their website pages over time. This process also simplified the development process enabling us to deliver the project within a short lead time.
Gallery
FrontRow group allowed us to combine strategic thinking with bold and editorial design whilst keeping the focus on their different business offerings. Through considered design we have delivered an elevated website that transforms and unites 5 individual companies into one single, exciting new business.
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