La Prairie - Skin Caviar
The Cobalt Night immersion
An original project
by makemepulse
and La Prairie
Powermatte Lipstick Game
An Original Project for Nars
Play Your Power
- Immersive Experiences
- Gaming
- Real-Time 3D
- Product
An Original Project for Nars
Cosmetics brand NARS approached us to create an online game for the launch of their new Play Your Power campaign. The game, NARS’ first and one which will be aimed at the American, European, Asian & Middle East markets, is a motorbike runner which is as thrilling as it is easy to play, enabling the brand to engage the ever increasing female gamer community.
Made using WebGL rendering technology and inspired by the brand’s aesthetic for this campaign, the game is set in Powermatte-ropolis, a neon drenched futuristic town where the skyline is made of lipstick looking buildings.
Gallery
Users can choose to play with one of three players each based on different shades of available lipsticks from the Powermatte range: Dragon Girl, Too Hot To Hold and American Woman. Furthermore each player has its own associated super power, in keeping with the brand’s Play Your Power theme.
The aim of the game being to earn the highest score and make it to the top of the Power Players List.
Are you ready to ride?
Project
References
References
Credits
Client
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