Ruinart x Jeppe Hein - Carte Blanche 2022

Right here, right now

A sensory & meditative experience

Immersive Experiences

Right here, right now

This year, Ruinart gives Carte Blanche to Jeppe Hein, a Berlin-based, Danish artist and heir to 1970s conceptual art and minimalism. Along with global art fairs showcasing the collaboration, a digital iteration of Hein’s work makes the experience even more accessible. Through this innovative journey, France's oldest champagne house has created a space for an artistic undertaking composed of seven unique chapters inspired by the seven chakras present in traditional meditation structures.

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Discover Jeppe Hein’s work through your five senses and delve into a deeply meditative experience.

Why use your trackpad or screen when you could use your senses to navigate the online platform? There are seven chapters for each of the seven chakras:

I am, I feel, I do, I love, I speak, I see, and I understand. Each has its own digitally innovative tool to guide users through the journey: NanoGL, Artificial Intelligence, face tracking, speech recognition, gaze tracking... Jeppe Hein’s own voice can be heard, guiding users in search of new sensations, inviting them to open their minds and to heighten their awareness of the unexpected and wonderful world all around them.

Animated tutorials illustrated with Hein’s watercolours make the user journey a breeze to navigate.

Each chapter has its own special interaction and to help users best learn how to use them, we created a series of beautifully realised instructions.

Users can expect face tracking to express how they feel, drawing their own mirrored entrance to the experience, speech recognition to give them a voice and even heartbeat matching for a none more immersive exercise in self discovery.

Now a fully fledged part of the artwork themselves, users can download their own unique iteration of the experience and with an easily shareable souvenir card, allow others to enjoy this contemplative journey too.

This year’s Carte Blanche initiative sees Ruinart reaffirm its commitment to strengthening the link between art and technology and making art as interactive as it is accessible for all.

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Ruinart

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