Powermatte Lipstick Game
Play Your Power
An Original Project for Nars
Dookey Dash
An epic gaming collaboration with Yuga Labs
A web3 journey like no other
- Immersive Experiences
- Gaming
- Web3
An epic gaming collaboration with Yuga Labs
By championing storytelling, experiences and community, Yuga Labs is shaping the future of web3. Partnering with the team on a brand new adventure, and wider mission to evolve the Bored Ape universe, we're excited to present ‘Dookey Dash’ in ‘The Trial of Jimmy’.
A new reality
Bored Ape Yacht Club holders, including Bored Ape Kennel Club and Mutant Ape Yacht Club members, were invited to embark on a journey like no other. The exclusive web3 multimedia experience opened up a portal into a mysterious new reality: Jimmy, in a trip to an ultra secure outhouse, ripped a hole in the space time continuum. An immediate rescue mission had to take place to excavate the key to a mystifying and otherworldly box, as introduced by the great dog prophet, Gary. Players had to dive through the bowels of the BAYC sewers, navigating obstacles and collecting powerful cosmic fragments in an attempt to retrieve the key and save the world (we hope?!).
We worked closely with the Yuga Labs team to create a game that was rich with lore and addictive gameplay, building and contributing to the immense narrative. We worked to define the slick ‘dopamine shot’ gaming mechanic and scoring system, carefully balancing the storytelling and interactivity. With a nod to the Playstation 1 era, we created a nostalgic visual language for the game, to further boost ‘Dookey Dash’ as a moreish must-play-this gaming moment.
In order to play the game, users needed to mint a Sewer Pass, based on the BAYC ecosystem NFT they currently held. Unique in their ambition, Sewer Passes were more than just the key to play the game, they fit into the BAYC lore, playing a part in a larger story and unlocking value, depending on how well a user scored. Through ‘Dookey Dash’ Yuga Labs presented the first-of-its-kind skill based minting experience: the longer players survived and the larger their fragment collection, the greater their reward.
With three weeks on the clock, players could push to achieve their highest score in the game. When the sewer closed, so did the leaderboard and users had to await the next stage of the journey, ‘The Summoning’. Players receive their reward at ‘The Summoning’, based on their performance: the highest score receiving the ultimate prize, the irreplaceable key!
25,525 pass holders clocked a cumulative total of 7,487,850 runs and 706,436 hours - that’s 80 years of time spent, and an average of 27.7 hours per player. During Dookey Dash, the BAYC ecosystem grew by an immense 40%.
Gallery
Successful security
As the platform for Yuga Labs to launch their latest collection of highly valuable NFTs, it was vital to nail our technical approach for this experience. We utilised Xstate, NextJS and WebGL technology, whilst navigating the complexity of web3 security. Streamers, pro gamers and celebrities dashed and enjoyed the game. Others tried to find a way around the rules of the sewers, only to face a security barrier born from the collaboration of Yuga Labs and our team of engineers!
Strong collaboration was an absolute must for this project, with speed, adaptability and trust being paramount to the partnership. With teams scattered globally, in Miami, New York, Palm Springs, London and Paris, we structured our workflow with flexibility and problem solving front of mind.
This is only the beginning! As pioneers of web3, we could not be more excited to continue this ride with Yuga Labs into 2023. A truly personalised experience, with an epic narrative and prophecy to unbox, ‘The Trial of Jimmy’ is paving the way for the future of membership programmes and entertainment worldwide.
Let’s talk
Liked what you saw?
Reach out & talk
to us
Reach out & talk
to us
