How BETC and Peugeot turned noise into power

Noise pollution and dwindling energy sources; two issues that are particularly prevalent in modern living. In a clever synergy of brand ethos and social responsibility, Peugeot and agency BETC have figured out a way to counter one issue with the other to create the first billboard that can convert excess sound into useable power. With the Recycle the noise, silence the city project, the brand, agency and interactive production company makemepulse developed technology that could harness an advertising hoarding, composed of thousands of acoustic sensors with piezoelectric properties, to charge electric vehicles using city noise. 

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