Hybrid worlds and how the metaverse will pave the way for entering new realms

While a new way of existing was made possible because of the pandemic, it has proved just how adaptable marketers and consumers can be. A hybrid world is here to stay, with virtual now offered as an add-on - something customers can opt into depending on their schedule, their other commitments and how much they want to socialise. We shouldn’t be afraid of a hybrid world. We’ve got a new realm to explore, a new format to understand, and a new way of engaging audiences.

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