NDA Viewpoints: An AR and VR revolution in marketing

Frederic Boyer, Head of New Business, makemepulse

Fantasized about for decades in science fiction movies, Augmented Reality (AR) is now within everybody’s reach…and already in almost every pocket.

It currently exists in the form of Snapchat Lenses, Facebook or Instagram effects, ARKit and ArCore. For a long time Virtual Reality (VR) was the ‘technology du jour’ which has seemed to have settled into the ultra-immersive games and entertainment world. The real immersive reality experience revolution is totally led by AR, it’s the promise of a better future.  

Read the full article on NewDigitalAge.